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Our Story


Crystal & Lindsay met as expectant moms 14 years ago. At the time we had no idea just how busy family life would get.

Crystal created the first Essential Calendar when she faced a particularly daunting summer with her two children.

Needing a way to visual how the summer months were going to progress, she decided to make a simple & beautiful calendar spanning Memorial Day to Labor Day, giving some structure and sanity to the long days ahead. 

Crystal mentioned to Lindsay how smooth and memorable the summer was, and what an effective tool this simple calendar turned out to be. Later that year, she created a holiday calendar to stay organized from Halloween to New Years and passed on a copy to Lindsay, who used it and loved it. 

After a really rough year, Lindsay realized how essential the calendar had been in helping her family keep making memories together despite their struggles. She was surprised at how much this simple sheet of paper helped her keep life together and keep moving forward.

After using the Summer and Holiday calendars, we quickly realized how useful it is to plan 3-months at a time, and we both craved the benefits of planning this way all year long, which lead to the creation of the Annual Calendar.

Six years later after sharing the calendar with family and friends and getting rave reviews from everyone, we decided we wanted as many families as possible to benefit from the calendar so we set up a little website and The Essential Calendar Company was born.

What started as a tiny company with 2 employees, 1 product, and a handful of enthusiastic customers in a few states has grown to a company with a full line-up of products designed to help families in all 50 states and in countries around the world get organized and make more memories together.

As our business has grown, our ability to care for families in need has grown as well. We donate a portion of all our profit to provide dental care for kids in San Antonio who couldn't otherwise afford it. 

Calendaring this way is beautiful and effective, and we hope you'll give it a try! 

Happy Planning,

Crystal + Lindsay